What is social media?
Social media is a digital tool that allows users to quickly create and share content with people. Social media includes a wide range of websites and apps. Some, like Twitter, specialize in sharing links and short text messages. Others, such as Instagram and Ticket Like, are designed to optimize the sharing of photos and videos.
They can use that account to share any content they choose and the content they share reaches anyone who visits their page or profile.
The use of hashtags on the content of social media groups by topic allows users to connect with strangers who are sharing content related to a topic of interest.
How social media works
Once a profile is created, users can create and share content. For example, an Instagram user with a new account can take a picture and share it on their profile with a profile. Depending on the type of social media, a user can "follow" another user, add them as a "friend" or they can "subscribe" to another user's page.
Social media companies use algorithms based on user profile data, to determine the content that appears and the order in which it appears.
Types of social mediaThere are many types of social media, and many services can fit into multiple categories. Here are some main types with some examples.
Social networksSocial networks specialize in connecting and exchanging ideas, thoughts and content with other users - often those users who share interests and interests. Facebook and Twitter are examples of social networks. Although more professional than others, LinkedIn can also be considered as a social network.
Media networkUnlike social networks, which specialize in allowing users to share and exchange raw ideas and thoughts, media networks specialize in distributing content such as photographs and videos. Instagram and YouTube are examples of this. For example, a YouTube user will upload a video they've created, and other users can "like," "dislike," or comment on the video. If they enjoy the video enough, the user can choose to "subscribe" to the creator, so that new videos from that creator appear in their feed.
Discussion NetworksA discussion network like Reddit is the ideal outlet for posts that can start an in-depth discussion among users. Users can provide detailed feedback in the comments section, and other users can respond directly to comments that allow conversations to evolve and develop.
Blogging sites like WordPress may also be included in the discussion network category, although some consider blogging on their own type of social media.